Green Freedom Fund

Humanities impact on the environment is a sum of all of our actions. At Green Habit we are committed to going against the flow and challenging mindsets to pave the way for change by making better choices a daily habit.

We have created The Green Freedom Fund as a movement to build palm oil awareness and financially support organisations who are proactively helping on the front line. We have chosen to support The Orangutan Project.

The Not-so-fun Palm Oil Facts


  • Palm oil is super cheap, which is why it can be found in over half the foods on the supermarket shelves, including items such as cakes, chocolates, biscuits, margarine and frying fats. It is also found in cleaning products, cosmetics, soaps, shampoos and can be used as a biofuel.
  • According to the World Wildlife Fund (WWF), the equivalent of 300 football fields of rainforest is destroyed every hour in South-East Asia to allow for the production of palm oil, and only two per cent of forest areas are expected to remain in Indonesia by 2022.
  • Rainforests are often found on tropical peat soils. When the forests are cleared and peat lands drained to make way for palm oil plantations, carbon is released; contributing significantly to greenhouses gases in the atmosphere and global warming.
  • Palm oil plantations fail to recognize and respect the customary land rights of forest-dependent communities and the use of forced labor and child labor.
  • The demand for palm oil has resulted in the rapid and unregulated expansion of palm oil plantations, particularly in Malaysia and Indonesia, where around 85% of the world’s palm oil is now produced. Vast areas of rainforest – once home to orangutans, tigers, elephants and rhinos – have been cleared to make way for palm oil trees.
  • Global production of and the demand for palm oil is increasing rapidly. The crop is mainly cultivated in Indonesia and Malaysia, but palm oil plantations are expected to expand across tropical regions in Asia, Africa and Latin America, putting more forests at risk.
  • According to The Orangutans Project, almost 80% of orangutan habitat has disappeared in the last 20 years and we are losing over 6,000 orangutans a year.

Green Habit is committed to producing its products using zero palm oil or palm oil derived ingredients and the Green Freedom Fund enables 5% of each product sold through the Green Habit online store to be donated to the Orangutan Project to support their efforts with rebuilding the rainforests and saving and rehabilitating the Orangutans.

After your purchase you can personally decide where your contribution will go, with the option to choose between two different projects under the Orangutan Project.

Animal Freedom

Only 1 out of 6 orangutan orphans are lucky enough to be rescued - over 1,000 orphaned orangutans are living in rescue and rehabilitation centres. Care for these infants is costly and requires 24hr staff, veterinary and nurse care to ensure they are in a healthy condition and have the best chance to survive – and possibly even return to the wild.

 Helping the Orangutan Project with adoption money means funds will go directly to helping the orphans at the various care centres.

Earth Freedom

The Orangutan tree planting program helps reforest land and expands orangutan habitat areas by planting trees to contribute towards the reforestation of land adjacent to orangutan habitats. The Orangutan Caring Club of North Sumatra has permission from the Forestry Department to plant trees on 100 hectares of degraded land next to Gunung Leuser National Park. The destruction of the rainforest causes more global warming than all the transport systems in the world combined, therefore, the protection of orangutan habitat benefits all future generations.

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